The partnership between Chicago Sky rookie Angel Reese and The Hershey Company is a great fit. Using her fan-given “Reese’s Pieces” nickname, they have developed a distinctive apparel collection featuring tees, hoodies, hats, and more.
Reese expressed her excitement about the partnership and thanked the fans whose support helped bring the collection to life.
Reese described the experience as a true ‘pinch-me’ moment, feeling like everything is coming full circle. After one of her games with the Chicago Sky this season, fans began referring to themselves as “Reese’s Pieces,” and the WNBA star embraced the nickname.
She feels that her fans initiated this trend and has dedicated the collection to them.
“It’s because of the fans that this became possible,” Angel Reese said. “This collection is for my Reese’s Pieces, who have supported me throughout.”
Angel Reese discussed the partnership in detail with Nick DePaula from “Boardroom.” She explained how the idea for the collaboration originated and how social media played a key role in turning her name into a valuable opportunity.
Reese noted that the link between her name and the Reese’s brand was clear, but it went beyond that. “My fans began calling themselves ‘Reese’s Pieces,’ and as I saw it more on social media, I started interacting with them about it.”
Reese’s apparel is available on her website, “theangelreese.com,” where fans can buy the limited edition collection. The shirts are priced at $49, hoodies at $79, and hats at $39, with shipping and handling costs not included in the listed prices.
Although the specifics of the partnership are not disclosed, the revenue and percentage share suggest that Reese is now affiliated with a historic billion-dollar brand.
Leave a Reply